Through our website, merchants advertise and sell their goods, manage customer data, and track orders and shipments, and customers shop and pay for products and services. We do not buy, hold, or sell any inventory. Our system escrows payment for merchandise until a customer indicates that their order was satisfactorily fulfilled. Merchants set the price of their products and services offered, included within their selling price is our service fee and money for our points and reward program.
We charge a 5% service fee of the retail price for all transactions conducted through our website. The manufacturer/distributor receives the “wholesale price” once a transaction is complete with part of purchase price covering shipping and handling fees. We pool about 30% of the transaction amount for our sweepstakes and incentive programs that return a portion of purchase price to consumers as they continue to use our site. We retain the balance of the transaction amount (in addition to the service fee) as gross profit.
Our website is built on the latest e-commerce technologies:
o Support for Memberships, User Profiles, Security, and Encryption.
o Integrated performance enhancement, database, XML, and RSS.
o Support for real-time authentication, authorization and validation.
Our website provides both merchants and customers with complete financial, identity, authenticity, and delivery security. We hold payment for products ordered until the consumer confirms receipt and verifies the quality of the products received. Security is ensured by means of a multifactor account password and authentication system, multiple password-protected login protocols, and dynamic passwords, digital certificates and other authentication mechanisms. The transaction security system further guarantees that both buyers and sellers are certified and registered on file in order to ensure the true identity of the parties. Each transaction is subject to verification by industry-leading proprietary monitoring algorithms to detect and eliminate fraudulent activity.